Web Design in 2024: What’s Trending

As another year approaches us, many business owners could be wondering if it’s time that their site needs an upgrade or to catch up with the latest trends. The digital landscape continues to evolve, bringing innovative design trends that promise to redefine user experience and aesthetic detail. It’s always a good idea before the beginning of the new year to start taking stock of your current digital assets and realize if there are other trends out there that you are missing out on or that you should update to keep up with current standards of design. If you have a web designer working for you, this would be a good time to start asking questions about upcoming trends for the new year. If you don’t have a designer, maybe you should hire one to help you out with this.

Immersive 3D Elements

Bringing Depth to the Screen

In 2024, we anticipate a surge in the use of immersive 3D elements that bring depth and dimension to web pages. This trend is not just about aesthetics; it’s about getting interactive so your viewers are encouraged to explore your business further. Expect to see more 3D animations, dynamic shadows, and more parallax effects that create a sense of space and movement, making websites feel more like immersive worlds than flat pages.

Tips to Get Started

  • Start small and simple by adding a subtle 3D effect to your website’s buttons. For instance, you can make a button appear to lift off the page when a user hovers over it. There are plenty of tutorials out there that provide ready-made codes for these effects. Websites like CodePen show various effects, and you can simply copy the code to implement it on your site.
  • Using online 3D libraries like Sketchfab offer a vast variety of 3D models that you can embed directly onto your website. Search for a 3D model that fits your site’s theme, and use the provided embed code to add it to your website. Make sure to credit the creator if it’s required.
  • For those of you using WordPress, there are many plugins, based on the page builder you’re using within WordPress, that offer these elements that already animate for you. All you have to do is go into the settings of the element and make your needed changes.

Inclusivity and Accessibility

A Web for Everyone

Inclusivity and Accessibility will continue to dominate the forefront of web design trends. Expect designers this next year to go above and beyond to ensure that digital experience are available to everyone, regardless of their abilities and disabilities. This will include more attention to contrast ratios, better navigation, and the use of ARIA (Accessible Rich Internet Applications) landmarks to create websites that are both beautiful and usable for all. This is something that your web designer should not ignore for you, and having an accessibility statement policy on your site should also be a priority.

Tips to Get Started

  • Utilize Alt Text – Add descriptive alternative text to images for screen readers.
  • Choose Colors Wisely – Ensure there is enough contrast between text and background colors. Adobe has a nifty free color contrast checker analyzer tool that is a great help for this.
  • Implement Universal Accessibility Plugins – Make sure all interactive elements can be navigated by all. For WordPress users, there are accessibility plugins available that help to give your viewers the choices

Sustainable Web Design

Designing for a Greener Tomorrow

Sustainability is no longer a buzzword; it’s now become a necessity. In 2024, web designers are playing their part in the fight against climate change by adopting sustainable design practices. This includes optimizing images and other assets of websites for faster loading times, choosing energy-efficient web hosting, and minimizing the overall digital carbon footprint of websites.

Tips to Get Started

  • Utilize Dark Mode – It can make viewers eyes easier to read in low light environments and can also help to save battery life on OLED and AMOLED screens.
  • Optimize Images & Videos – Large media files can significantly slow down page load times and increase the amount of energy required to load a website. Search for optimization tools for images like Imagify.
  • Use Efficient Fonts – Web fonts are beautiful, but they can also be large files that take time and energy to load. Opt for system fonts when possible, as they are already installed on users’ devices and don’t need to be downloaded. If you’re using Google Fonts, make sure to keep them locally installed on your server instead of grabbing resources from Google’s server every time a user comes to your website.

Microinteractions and Feedback

Enhancing User Engagement

Microinteractions are small, subtle design elements that provide feedback and guide users through their online journey. In 2024, these interactions become even more refined and purposeful, enhancing user engagement and providing a seamless experience. From button animations that confirm a user’s action to small haptic feedback for mobile users, these tiny details make a big difference in how users perceive and interact with a website.

Tips to Get Started

  • Start with Chatbots – Implement a simple chatbot to answer FAQ’s. If you have a Facebook page, they provide a free chatbot setup for your website where you can also have direct conversations through your Messenger app.
  • Progress Indicators – When users are completing a task or waiting for a page to load, provide visual indicators to inform them of the progress: a loading bar, spinning icon, or a percentage animation. This gives users feedback on their actions, making them feel in control and reducing frustration.
  • Consider Voice Search SEO – Optimize your website’s content for voice search by including conversational phrases and questions.

The Final Word On 2024

As we embrace these trends in 2024, the focus remains on creating user-centric designs that are not only visually stunning but also accessible, sustainable, and engaging. By adopting these trends, designers can ensure that they are crafting digital experiences that are both innovative and inclusive, ready for the challenges and opportunities that the future holds.

Incorporating these trends into your web strategy not only positions your website as modern and innovative but also significantly improves user interaction and satisfaction. It’s crucial to keep in mine that these trends should be implemented thoughtfully, always with the user’s experience at the forefront. As we integrate these new design elements, let’s also commit to continual learning and adaptation which shows your viewers that you always put their thoughts first as a business. Over time, this is where you will gain more long term credibility and loyalty towards your fan base.

Brett Kennedy

With a BS in Digital Marketing, certifications in Digital Ads, Analytics, and Content, and a decade of hands-on experience, Brett is committed to leveling up your digital presence.

Skip to content