Does Google Rewrite Your Page Titles? Probably.

If you’ve been diving into the DIY marketing world, there’s a nugget of information you should be aware of. Google, our search engine overlord, has been taking the liberty of rewriting many website page titles. You might be scratching your head, thinking, “What’s the big deal?” or “How does this shake up my business’s online visibility?” Let’s unravel this mystery together.

Google’s Mysterious Ways

Firstly, let’s get something straight: Google’s algorithms are like shifting sands, always changing. Industry experts predict that Google changes the algorithm as much as 500-600 times per year. Most often, these changes are miniscule and do not affect the everyday user. Their primary mission? Delivering the best user experience and the most spot-on search results. One of their tactics has been to rewrite website page titles. That meticulously chosen title for your webpage might not be the one shining in the search results.

Why Does Google Rewrite Page Titles?

Did you know that, according to an article by Zyppy, Google rewrites website page titles approximately 61% of the time? That’s a significant chunk! But what prompts Google to don the editor’s hat with our titles? Here’s the lowdown:

  1. Title Length: Google has a Goldilocks complex when it comes to title lengths. Too long and rambling or too short and cryptic? Google might step in for a quick fix.
  2. Keyword Repetition: Repeating the same keyword in your title like a broken record? Google might simplify it for a more organic feel.
  3. Title Separators: Using dashes (-) and pipes (|) for a neat title look? Sometimes, Google might find them redundant and opt for a cleaner appearance.
  4. Special Characters: Those [brackets] or (parenthesis) you love? Google might deem them as clutter and decide to leave them out.
  5. Boilerplate Phrases: If you’re echoing the same generic phrases across multiple titles, Google’s onto you. It has a soft spot for unique and descriptive titles for each page.
  6. Brand Names: Missed adding your brand name or added it excessively? Google might recalibrate the title to resonate more with the search query.

The Implications for Small Business Owners

Alright, small business champions, here’s the scoop:

  1. Your Efforts Aren’t Futile: Even if Google tweaks your title, your SEO endeavors are still very much alive. The content, keywords, and meta descriptions you sprinkle are pivotal in deciding your page’s ranking.
  2. Stay On Your Toes: With Google’s ever-evolving algorithm, it’s crucial to be in the know. Peek at how your titles fare in search results and recalibrate your strategy when needed.
  3. User Intent is King: Instead of obsessing over exact keywords, zone in on the intent behind them. What are your potential customers hunting for? Mold your content and titles around that.

What Can You Do?

  1. Routine Check-ups: Periodically, give your website’s titles a once-over in search results. If Google’s been busy rewriting them, it might hint that your titles aren’t syncing with user intent or queries.
  2. Engage with the SEO Tribe: Immerse yourself in SEO forums, webinars, and the latest buzz. This will arm you with insights on any fresh changes and how to dance to their tune.
  3. Tap into Expert Wisdom: If the SEO maze feels overwhelming, rope in an expert. They can offer tailored insights for your business and niche.


Google’s algorithm antics, like title rewrites, might seem like a curveball, especially when you’re juggling your business’s marketing. But here’s a silver lining: every challenge is a stepping stone. By decoding these changes and tweaking your strategy, you can ensure your business stays in the limelight in the dynamic digital world.

Stay curious, stay updated, and remember – the SEO universe is vast, but with the right moves, it’s yours for the taking!

Brett Kennedy

With a BS in Digital Marketing, certifications in Digital Ads, Analytics, and Content, and a decade of hands-on experience, Brett is committed to leveling up your digital presence.

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